Beyond the hype: AI and the future of content creation

Exploring the intersection of AI and human expression

DALL-E prompt: A modern, slightly futuristic office setting with a clear, artistic division down the middle. On one side, a human (a woman with a casual professional look, perhaps resembling Nicolle) is seated at a traditional desk, surrounded by books, a coffee cup, and a notepad. She is focused on writing with a pen. On the other side, the setting shifts to a more high-tech vibe with digital screens displaying flowing code and AI-related graphics. Between the two sides, the imagery blends subtly, symbolizing collaboration and integration of human creativity with AI technology. The background can feature soft, blended colours to create a welcoming yet intriguing atmosphere, suitable for a discussion on future technologies.

Hey there, I’m Nicolle Weeks, your friendly neighbourhood content expert with a slight caffeine addiction and a huge fascination with the ever-evolving world of content creation and its intersection with AI.

For the past two decades, I've navigated the landscape of storytelling, from crafting pieces for TV and radio to editing content in the digital realm. Now, with my feet firmly planted in the world of content strategy, I'm witnessing a revolution unlike anything I’ve seen in my lifetime – the rise of AI.

In this whirlwind, my work, with its focus on writing with my human brain rather than AI, might seem a bit old-fashioned. But here's the thing – I believe there's room for both.

That's why I'm launching this newsletter – to explore the realm of AI with you. And, instead of thinking of AI as something that’s scary and threatening, I want to educate myself about it. (I find that the more I know about something scary and threatening, the less scary and threatening it becomes.)

So in Human+AI, I’m throwing myself into the world of AI, asking the questions that keep me up at night:

• Will AI make the world a better place? Can it help us tackle complex issues (like climate change)?

• Is AI a lurking doom, ready to make us redundant? Or can we learn to collaborate with AI, leveraging its power to become more effective?

• What about corporate creatives (like me)? How will AI impact their world?

We're standing on the precipice of something extraordinary, and I, for one, want to be ready. But I don't want to face it alone. Let's explore it together, share our insights, and maybe even spark a few creative fires along the way.

Nicolle

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